

Alzheimer’s Society summary
In this video, Jo, our Learning and Development Manager, sits down with David, an advisor from the Alzheimer's Society, to discuss the role of the Alzheimer's Society and the support they provide.
The Alzheimer's Society is the leading dementia charity in the UK, offering care, research, and campaigning for change with the vision of a world where dementia no longer devastates lives.
Imagine you've just received a diagnosis of dementia, or you're caring for a loved one facing this condition. It can be a confusing and emotionally overwhelming experience. The Alzheimer's Society aims to step in at these moments—not as medical professionals, but as supportive guides who help individuals and their carers navigate the challenges they face.
They provide emotional support, help connect people to local resources like dementia cafes and support groups, and offer information on practical matters such as lasting power of attorney and making the home dementia-friendly.
David explains that his role as a community-based dementia advisor involves making home visits to support individuals and carers in a way that best suits their needs. He shares that whether someone needs emotional reassurance, information on social activities, or practical advice, he is there to listen and assist.
This personal, flexible support is key, as every person’s journey with dementia is different. David might meet someone at home, guide them through community resources, or simply provide a friendly follow-up call to see how they are coping.
The Alzheimer's Society also runs initiatives like 'Singing for the Brain,' which uses music therapy to enhance well-being and bring joy to those living with dementia. This approach to support is all about maintaining connection and promoting activity—both social and physical—to improve quality of life.
David emphasises the importance of staying active, both physically and socially, and reaching out for help whenever it is needed.
For those wanting to contact the Alzheimer's Society, David suggests starting with their dementia support line or visiting their website for fact sheets, resources, and information about local community advisors.
FAQ: Alzheimer’s Society and Dementia Support
Imagine finding yourself or a loved one facing the challenges of dementia and not knowing where to turn for help. That’s where the Alzheimer’s Society steps in. As the UK’s leading dementia charity, they’re dedicated to ensuring that no one has to face dementia alone.
From funding cutting-edge research to providing personalised advice, their work is about creating a future where dementia no longer devastates lives. Whether you need guidance, practical tips, or simply a listening ear, they’re there to support you every step of the way.
Picture this: You’re caring for a loved one with dementia, and you’re overwhelmed by the decisions you need to make. The Alzheimer’s Society provides a lifeline through services like:
- Home visits from dementia advisors, who bring personalised guidance straight to your door.
- Emotional support to help you feel less alone, offering a compassionate ear when you need it most.
- Connections to local resources such as memory cafes and carer groups, giving you access to community support.
- Practical advice on navigating benefits, arranging lasting power of attorney, or adapting your home to make it safer.
- Helplines and online resources for 24/7 access to expert information.
These services not only ease the practical burdens but also bring a sense of relief, knowing someone truly understands your journey.
Receiving a dementia diagnosis can feel overwhelming, but you’re not alone. Many people find the first step is to talk to a healthcare professional to understand what lies ahead.
Staying physically and socially active can also make a big difference; activities like gentle walks or attending community groups can help both the heart and the brain.
The Alzheimer’s Society is another essential resource. They can help you navigate what’s next, connect you with local support groups, and provide practical tools to prepare for the future.
You’ll find that reaching out isn’t just about getting answers—it’s about finding hope and reassurance that you can manage this new chapter.
A dementia advisor is like a knowledgeable guide who walks alongside you through the ups and downs of dementia care. When they visit your home, they’ll spend time listening to your concerns, offering tailored advice, and connecting you with community resources.
For example, they might help you arrange for grab rails to be installed, ensuring your loved one’s safety, or share tips on how to create a dementia-friendly environment at home. More than just practical advice, they provide emotional support, making sure you feel heard and understood.
By the time they leave, you’ll have a clearer plan and the comfort of knowing someone is there to help you navigate this journey.
Memory cafes are warm, welcoming spaces where individuals with dementia and their carers can connect, share experiences, and take part in engaging activities. The Alzheimer’s Society plays a key role by:
- Helping you find local cafes and support groups.
- Providing details about what to expect and how to join.
- Hosting activities like "Singing for the Brain," where music brings joy and connection.
For many families, memory cafes become a lifeline—a place where laughter, understanding, and friendship make the journey feel less isolating.
Imagine being in a room full of people who truly get what you’re going through. Memory cafes and support groups offer that sense of belonging. They’re a chance to share your story, pick up tips from others, and enjoy activities that bring smiles and stimulate the mind.
For carers, these groups often provide much-needed respite—a break to recharge while knowing your loved one is in good hands. Attending these sessions regularly can remind you that, even on tough days, you’re not facing this alone.
"Singing for the Brain" is a wonderful programme that combines the power of music with the warmth of community. Picture a room filled with cheerful melodies and smiling faces as participants sing along to favourite songs.
This isn’t just about singing—it’s about the joy and connection it brings. Music has a unique way of unlocking memories, boosting mood, and improving communication. For many, these sessions are a highlight of the week, providing moments of shared happiness and relief from daily stresses.
Getting in touch with the Alzheimer’s Society is simple, and their team is ready to help you.
- Call their dementia support line on 0300 222 11 22 for personalised advice.
- Visit their website at alzheimers.org.uk to explore resources and find local services.
Whatever your question or concern, they’re there to offer guidance and a friendly voice when you need it most.


With a background spanning over two decades in the field of marketing, I have had the privilege of working across diverse industries, ranging from insurance to sports, technology, and health & well-being.
While my previous experience did not directly involve care services, I have acquired a deep understanding of the sector’s needs and challenges through my wife. For the past eight years, she has been dedicated to providing the highest level of support to her clients as a compassionate caregiver.
Witnessing the profound impact that committed caregivers have on their clients’ lives when the opportunity arose to join the esteemed team at Unique Senior Care, it was an easy decision for me to make.
During my free time, you may find me leisurely strolling across fields with a metal detector in hand, eagerly exploring the possibility of unearthing hidden treasures. Alternatively, I love nothing better than making the most of our National Trust membership and cherishing precious moments spent with my family.
I am genuinely thrilled to be a part of the Unique Senior Care team, where I can bring my expertise to the table and share a sincere passion for enhancing the lives of those we serve.